SEO copywriting creates quality website traffic
Quality website traffic. That’s the key phrase here. It’s really not about volume. It’s about attracting those people that are specifically looking for what you’re offering. That’s a quality browser and that’s a browser we want to convert into a customer.
Your website’s arguably the most powerful marketing tool at your disposal and you know what they say about first impressions. Or page impressions for that matter. Make them count!
You can’t escape talk of SEO and social media
But forget social media for the time being. It’s great for consumer engagement (if you have a product consumers want to engage with), but you have to think about your website first. That’s your conversion point. If you don’t know what SEO is have a look at my What is Search Engine Optimisation? page.
And as a rule…
Put your readers first and the search engines second
After all, your readers are the ones who buy your product, not Google. By all means, let’s please the search engines, but let’s turn your browsers into customers by giving them quality content.
An SEO copywriter is a step in the right direction.