Direct mail copy for the coffee table
Most Direct Mail goes unread, don’t let yours become a statistic. Ok, so that may sound a little dramatic, but it’s true. Put yourself in their shoes.
How many times have you received a letter from the CEO of your bank or insurance provider, taken one look at it, skimmed a few words here and there and thrown it in the bin without another thought? Most of the time I’d say. And that’s when you open it at all.
Do people read direct mail?
Absolutely! People like to be kept up to date but want the information presented to them in an interesting way. That’s where the majority of direct mail falls down.
Direct mail is great for customer retention, but it needs to be done the right way. It can also be very time consuming and that’s another reason a lot of companies can’t cope. Why spend days writing letters to your members, donors, stakeholders or beneficiaries when you could be spending time on more pressing projects?