Healthy Words

Every now and then a potential client will ask me about pricing.

They’ve been shopping around and want to know why every SEO copywriter charges different rates. It usually goes something like; “I’m just wondering why some SEO copywriters charge five grand or more for eight to ten pages of website content, when other copywriters say they’ll do it all for 150 bucks. Why is there such a difference?”

Truth be told, it’s like anything else in this world. You get what you pay for. Realistically if anyone offers to write your 8+ page website for anything even close to $150, chances are they’re either:

a) Just starting out and seriously lacking experience
b) Copy and pasting the majority of your content from other websites
c) Your friend, brother in law or neighbour’s nephew looking for some extra cash
d) Or a trained helper monkey chained to a typewriter

Apologies for being blunt.

But in all seriousness, what kind of value would you put on your web content if you paid $150 for it. And would you really expect quality work?

Copywriting is a creative service. It’s not a manufacturing process where one size fits all. Remember, you’re hiring an individual with unique ideas and a unique style. Hopefully a skilled SEO copywriter who’ll get the job done to the standard your website deserves.

When I write SEO copy I’d easily spend 20 hours or more working on an 8 to 10 page website because I give every piece of copy the care and attention it deserves. That’s what any decent SEO copywriter does. Be honest, if you’re paying someone 150 bucks to create quality, unique and effective content for your website how much time do you think they spend on it?

What matters is the value you receive in return.

It’s not about the cost, it’s about the value you receive in return for the price you pay. It’s fair to say I’m not the cheapest copywriter in the world. But I’m nowhere near the most expensive either. I offer my clients pretty exceptional value. Quality copy that works with a value far greater than the price I charge my clients.

And I can afford to do that, now more so than ever.

I recently left my other role at Kimchi Creative (you can read the press release here if you’re interested) and arrived in Phnom Penh, Cambodia where I’m doing unpaid voluntary work marketing for Oxfam South East Asia.

The cost of living is low and I intend to live a fairly simple existence for the next few months so I’m able to reduce my rate significantly. That certainly doesn’t mean I’ve reduced the value of the copy I write.

That’s because for me, as an SEO copywriter, offering exceptional value is what’s most important.

Value to you as my client. And value to your customers through website content that your readers can relate to.

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